Why should email authentication be done?

Trainee Asked on November 3, 2019 in Email Marketing.
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It is very important to authenticate your email as it verifies from where the email is coming from and also improves email deliverability. It blocks harmful or fraudulent uses of email such as spamming.

Every organization must do email authentication as it protects their online reputation and also helps the customers to maintain their trust in the brand.

Reviewer Answered on November 3, 2019.
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