Why is Social Media Marketing important in this age?
This is the age of computers and Internet. The world is moving more and more towards virtual communication and Social Media is playing a key role in that. The time that people are spending on Social Media is increasing every day.
- Social Media Marketing helps in grabbing the attention of potential customers even when they are away from their traditional media like TV, Radio etc.
- It helps to build and affirm a brand.
- It makes it easy to communicate with the larger audience and potential customers.
- Social Media is about Relationship building. So, Social Media Marketing increases the brand’s visibility while building relationships.
- The marketing to Social Media users can be quite targeted with the available demographic details of the users.
- The investment for using social media marketing would be your time, as all the major platforms have no sign up fee.