What should be the goals of a good social media campaign?
In order to answer this question you first need to explain what a social media campaign is.
A social media campaign is a collaborated marketing effort to assist the ultimate business goal using one or more social media platforms. As in traditional marketing, ensure
that the goals of your social media marketing campaign are measurable and discrete.
Some of the goals for social media campaigns can include:
i. Building brand awareness
ii. Improving brand engagement
iii. Increasing website traffic
iv. Generating leads and driving sales.
v. Revenue Growth
vi. Improve customer service on Social Platforms – Helps in increasing and retaining customers
vii. Increase PR in online and print media
viii. Getting feedback from users and getting closer to them
ix. Creating an email marketing list.