What is Opt-in email advertising?

Trainee Asked on November 3, 2019 in Email Marketing.
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Opt-in email advertising is where the recipient knows that he\she will receive a commercial email and has consented to receive it.  It is also known as permission marketing.

Opt-in email marketing makes the campaigns more targeted and boosts sales. A relationship based on trust is built with the customers and shows that you respect customer’s privacy.

Reviewer Answered on November 3, 2019.
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