What is Geo-targeting?
Geo-targeting is a way of targeting its customers based on their location. You can send app messages based on their relevant country, state or street.
As an area of targeted advertising, geo-targeting involves a variety of technologies used in online marketing to locate customer groups. The goal is to create perfectly tailored advertising content for internet users, based on their region. This may involve adapting the website’s language or adjusting the advertisements to have a regional reference. Geo-targeting plays a central role in e-commerce, although its uses are not exclusively limited to commercial websites. Read on for an overview of the most common types of localization methods, the different fields of application for geo-targeting, and the limits and risks of this kind of technology.