What is Digital Marketing?
Digital marketing is a term that was first used in 1990s. With the penetration of digitally enabled devices and internet, the term caught up the market in the second decade of 21st century.
It is also referred to as Online marketing, Internet marketing, Web marketing, Data-driven marketing.
It refers to marketing of products and services using digitally enabled devices mainly Internet but also SMS and MMS, caller tunes of phones etc.