What is Data Driven Advertising?

DDA – Data Driven Advertising

Data driven advertising is also termed as People-based marketing, as it depends on targeting the prospective customers based on the data they generate through their browsing habits or in the physical stores.

For e.g. When you visit a store and fill up the form with your birth date, wedding anniversary and phone, you receive special offers from them in your birthday or anniversary month. This is nothing but data driven advertising.