What is Advantages of Mobile Marketing?

Trainee Asked on November 4, 2019 in Mobile Marketing.
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Mobile marketing has a lot of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:

i. Less expensive – Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.

ii. Easy Adaptability – Simple content makes it easy to adapt to various screen size.

iii. Instant Message – The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.

iv. Viral Effect – Mobile messages can have viral effect. If you send a good discount or offer or some good news, people instantly share it.

v. Deeper Penetration – With almost everyone possessing a mobile phone these day, getting the message far and wide has become easier.

vi. Easy Tracking – The data received can be tracked easily and helps the marketer to understand and analyze the buyers or users behavior.

vii. High Click Rate – As compared to other marketing channels mobile marketing has high click rate for the ads.

Reviewer Answered on November 4, 2019.
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