What is Advantages of Mobile Marketing?
Mobile marketing has a lot of advantages which is why the marketers choose this channel of marketing. Some of them are as follows:
i. Less expensive – Creating and broadcasting the SMS is easier, simpler and faster than laptop and desktop.
ii. Easy Adaptability – Simple content makes it easy to adapt to various screen size.
iii. Instant Message – The message sent will be received by the receiver instantly. If the mobile is on standby mode the receiver will receive the message immediately as he/she puts it on.
iv. Viral Effect – Mobile messages can have viral effect. If you send a good discount or offer or some good news, people instantly share it.
v. Deeper Penetration – With almost everyone possessing a mobile phone these day, getting the message far and wide has become easier.
vi. Easy Tracking – The data received can be tracked easily and helps the marketer to understand and analyze the buyers or users behavior.
vii. High Click Rate – As compared to other marketing channels mobile marketing has high click rate for the ads.