What is Ad relevance in Adwords?

Trainee Asked on November 3, 2019 in Google Adwords.
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Ad relevance finds out how relevant your ad is to the keywords and the landing pages. It measures how related are your keywords you are bidding on to your advertisements.

You need to have relevant keywords to improve your quality score and your click-through –rate.

There can be three statuses for Ad relevance – 

i. Above average
ii. Average
iii. Below average

Reviewer Answered on November 3, 2019.
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