What are the limitations of mobile marketing?
Yes, there are certain things that make mobile marketing less preferred. Some of them are:
i. Limited Ads – While sending a message on phone you cannot send all types of ads. You have to limit your content, images, and videos while sending a message on mobile. This limits the communication.
ii. Navigation – Using a mobile phone makes it difficult to navigate from one link to another which can be done on Laptop and desktop easily.
iii. Privacy – Most of the mobile users use their phone for personal messaging and many of them are subscribed to Do Not Disturb service that bars you from sending commercial messages.
iv. Different platforms – These days, mobile phones are available in different screen sizes making it difficult to create a campaign which can fit on all of them.