Options for Bidding in Google AdWord?

On Google Ads, there are currently twelve different types of bidding that you can use for a variety of goals.

In this section, we will break down the use of each one and what its best case scenario is.

1. Target CPA (Cost Per Acquisition)

2. Target ROAS (Return On Ad Spend)

3. Maximize Conversions

4. Enhanced Cost Per Click (ECPC)

5. Maximize Clicks

6. Manual CPC Bidding

7. Target Search Page Location

8. Target Outranking Share

9. CPM Bidding (Cost Per Thousand Impressions)

10. vCPM Bidding (Cost Per Viewable Thousand Impressions)

11. CPV Bidding (Cost Per View)

12. Target Impression Share Bidding