How would we measure the success of your Social Media Marketing Campaign?
Social Media is an effective platform of marketing. Measuring the results of a campaign depends upon the motive behind the campaign. Some of the parameters could be:
i. No of posts published
ii. Increase in the number of comments on social shares, comments and traffic generated (both direct and referral)
iii. Increase in the number of back links to your site.
iv. Increase in the number of followers
v. Increase in number of subscription
vi. Increase in account creation
vii. Submission of query form
viii. Increase in online sales