How to make your Pay Per Click campaign effective?
In order to make your campaign effective, one should keep the following things in mind:
i. The keyword should be relevant to the search query.
ii. Add more keywords so as to expand the reach of your PPC.
iii. Constantly study and review the keywords which are expensive and underperforming.
iv. Each landing page should load fast and effectively communicate the product or service.
v. Include a call to action in the ad and explain briefly what they should expect to find when they click on your ads.