How to make social media campaign successful?
It depends on the purpose of your campaign, actually!
Social media campaign can help in getting the desired results. Some of the things you can do are:
i. Interact: This is the key. Get your users to interact in your social media post. Certain things you can do are : take a poll, provide reviews, make them ask questions, enter contest and join your mailing list.
ii. Offer Prizes: You need information and you need to give them a reason to give you that information. Offer some exciting prizes, discounts in exchange for their information & ensure that they are relevant.
iii. Proactive Engagement: When the campaign is on, respond to each comment attentively. If any question is asked answer it correctly.
iv. Promote: Promote you social media campaign on all the platforms even if it’s only on one platform.
v. Adapt: Your online presence should adapt to reinforce the campaign.
vi. Monitor: Keep monitoring your campaign and adjusting the strategy, as required.