How to ensure that the reader opens and reads email?
Following are some tips to make your subject line catchy:
i. Curiosity and urgency: Use these two characteristic to write your subject line. Make them curious and tell them that they will get more information in the email.
ii. The shorter the better: It becomes difficult to read long subject line in the mobile phone. The person should be able to read the whole subject line at a glance.
iii. Personalization: Make people feel special – This makes the Email look relevant to the reader. Add receiver’s first name in the subject line.
iv. Tell them what is inside: This makes it clear that there is something inside the email probably what they were waiting for.
v. Sense of importance: Your subject line should make the reader act immediately. You can create scarcity and urgency for the receiver to act promptly.
vi. Include numbers: Using numbers in the subject line is an effective marketing practice. It makes the email more clear and straightforward.
vii. Compelling question: You need to ask questions which are relevant to the receiver’s behavior or persona. It also helps create curiosity as mentioned above.
viii. Avoid overuse of exclamation and All CAPS: Avoid using more than one exclamation mark. And if you are using all Caps lock your email will get ignored as it appears to be a spam mail.