How does the quality of landing pages affect the conversion rate?
Landing page is the page that the user sees when he clicks on your Ad or link in the Google search results.
In order to ensure that you achieve your desired results, it is extremely important to have landing pages that are relevant, complete and trustworthy.
Ensure that you have all the relevant information available on the page, a way to complete the deal, a way for the customer to contact you and any trust symbols required.
For e.g. If you are selling a product on your landing page, ensure that you have the image, features of the product, how to use it, user reviews, delivery information, authorized payment gateways to accept the payment, a mode for customer to contact you etc.
An incomplete page will get you the traffic but not the sales.