How can a real estate agent use Social Media Marketing using Facebook as the platform?
Real Estate is a business where trust and word of mouth plays an important role. An estate agent would want to connect with the clients and family and friends on a Social platform. He first needs to create a Facebook Page. Make sure that the page is not personal as it will lack professionalism and the page may even miss out some essential business features.
Once you have created a page, engage you clients. Post about your neighbor hood. Post about your upcoming projects. Use a lot of images. It will help you get more likes. Posts about any upcoming events that are going to happen in your neighborhood. Engage in a conversation with your clients and let them know that they are valued.