Goals as a Social Media Professional?
The goals for a both a fresher and a manager need be S.M.A.R.T .i.e. Specific, Measurable, Achievable, Realistic and Time Sensitive.
For a junior role like Social Media Executive, the goals can be at execution level like:
i. Building brand awareness
ii. Generating Leads
iii. Improving Relationship
A manager needs to look at a bigger picture. Tell the interviewer how you will have an engaged audience. What would be your plan to engage the specific audience? Fresher’s goals would include getting more likes or shares for a particular post but for a manager he/she needs to look at ways for growing business and planning.