Does Social Media Marketing have an advantage over Traditional Marketing?
Traditional marketing is everywhere. The radio you are listening to, the TV you are watching, are nothing but traditional marketing. Traditional marketing may be larger than social media marketing but it has a few drawbacks:
i. Cost: The cost involved in social media marketing is comparatively very less. The metrics used here is CPM. It is far less than that of radio and Television. Even the cost of producing the promoting the promotional material is quite low comparatively.
ii. Getting feedback: Social media marketing gives you the advantage of hearing back from your customers directly.
iii. Trust: Rather than hammering the viewer with your Ads, Social Media is more about trust building and emotional attachment with the end user.
iv. More targeted: Social Media Platforms know the demographics of their customers which can help in making the campaigns quite targeted.