Does Digital Media Marketing have any hindrances?
Digital Media marketing is a good tool to expand business but there are certain limitations which cannot be overlooked.
i. Internet Access: It becomes difficult to have internet access all the time, especially in rural areas. With limited or no access, digital media marketing does not reach in all the areas.
ii. Limited Products: In digital marketing, we see a lot of advertisement of consumer products which shows that there is no market for industrial or pharmaceutical products.
iii. Competition: Digital Media Marketing has a lot of competition as there are many products with same specifications. Hence the customers find it difficult to trust what they see on the website.
iv. Same Strategy: Digital Media makes it is easy for hackers to have the same promotional strategy of big brands.
v. Disapprove a brand: When it comes to digital marketing there are a lot of bloggers, or a group of certain people who can disapprove a brand. It is possible for them to harm the brand image.
vi. Updating: Social Media pages need to be updated on a regular basis to keep the audience engaged. Failing to do this will make the page outdated.
vii. Conversion: Sometime the consumers just don’t take the advertisement seriously and just ignore it which makes the conversion difficult.
viii. Fraudulent Activity: When you are marketing on Digital media platforms you need to know who is genuine and what is fake and fraudulent. You need to be careful with spammers.